Brand identity, strategy, print, packaging
La Boxeria embarked on a captivating venture, curating three distinct boxes, each designed to transport patrons on a flavorful journey through the heart of Spain. At the core of this project was the desire to celebrate the diverse and vibrant world of Spanish gastronomy, while embracing the essence of "Sabores Visuales" or "Visual Flavors."
Our mission was to redefine the concept of culinary exploration, bringing Spain's rich culture, traditions, and flavors to life. Through three unique boxes, we aimed to offer an immersive experience, enabling patrons to savor the diverse regional specialties of Spain.
La Boxeria introduced three extraordinary boxes, each a unique gastronomic experience:
The Andalusian Reverie: This box is a homage to the flavors of Andalusia, featuring exceptional Spanish products such as exquisite jamon, artisanal cheeses, and carefully selected olives. It's a journey to the sun-soaked south, where tradition and taste unite.
The Castilian Culinary Odyssey: With a selection of artisanal wines, savory chorizo, and rich chocolates, this box embarks on a journey through the heart of Spain, celebrating the heritage and passion of Castile.
The Coastal Cantabria Collection: This box invites patrons to savor the coastal charm of Cantabria, offering premium seafood, delectable anchovies, and exquisite conservas. It's a culinary expedition along the breathtaking northern coastlines of Spain.
The heart of our project lies in authenticity and craftsmanship. Each box is a masterpiece, meticulously curated with high-quality Spanish products sourced directly from their respective regions. The packaging design is an art form in itself, mirroring the dedication and artisanal craftsmanship behind every product.
These boxes are more than mere culinary experiences; they're gateways to exploration and discovery. The selection of products in each box reflects the diverse and authentic flavors of Spain, ensuring inclusivity and expanding patrons' culinary horizons.
In the world of La Boxeria, this project brings to life the art of Spanish gastronomy, a sensory journey through the culture and traditions of Spain. It encapsulates the tagline "Sabores Visuales," offering patrons an invitation to savor the visual flavors of Spain through three extraordinary boxes, each a unique culinary escape.