Brand identity, packaging
Partnering with Tomatino, a local Napoli farm renowned for its fresh fruits and vegetables, we embarked on a creative journey to define their unique visual identity. Tomatino's mission was simple: they aimed to embody the very essence of their produce, with a particular focus on the beloved tomato.
Our approach resulted in a logo that artfully mirrored the tomato's shape and texture, infusing the brand with playfulness and charm. In addition to this, we introduced a delightful mascot, designed to bring cheerfulness to Tomatino's communication and serve as a unique adhesive, applied directly to real fruits. This ingenious addition made Tomatino's products instantly recognizable and memorable.
To maintain the farm's lively and vibrant image, we selected a color palette inspired by the tomato's appetizing and vivid hues, infusing the design with a burst of energy and delight.
In conclusion, our collaboration with Tomatino successfully encapsulated the spirit of this local Napoli farm. The project stands as a testament to their dedication to quality and their aspiration to offer a warm, approachable presence to visitors and patrons, all while embracing the playfulness and recognition that defined the brand.