Brand identity, strategy, print, digital
La Naturale is a contemporary pizzeria that stands out for its meticulous selection and combination of ingredients from Spain and Italy. The company's goal is to convey to customers the authenticity of the ingredients and their contemporary approach to pizza-making. The communication strategy is based on the concept of craftsmanship and natural products, with the aim of highlighting the company's objectives.
To achieve this goal, we have adopted a color palette inspired by nature, using earthy tones that create an authentic and warm atmosphere. Additionally, La Naturale's communication relies on a calligraphic component that creates an emotional connection with customers, breaking down the barrier between business and clientele. The calligraphic script adds an artisanal and personalized touch, emphasizing attention to detail and the handcrafted process.
This visual communication strategy has yielded significant results for La Naturale. The combination of natural colors, calligraphic script, and quick, informal illustrations has made the experience authentic and unique. The company has achieved a notable improvement in reputation and increased customer loyalty, setting it apart in the contemporary restaurant industry.