Brand identity, strategy, print, packaging, digital
In approaching the rebranding for Pasticceria Di Rosa, our team recognized the standout features - gaming elements and personalization options - as pivotal aspects that distinguished the brand in the market. Our challenge was to translate these features into a compelling visual identity that would resonate with a broader audience and set Pasticceria Di Rosa apart from competitors.
Our solution involved an innovative approach where each flavor was associated with a distinct visual symbol. These symbols became the hallmark for each product and for the brand as a whole. We encouraged our customers to engage with this visual system, creating their unique 'identity' using these symbols. This approach aimed to integrate customers into the captivating world of Pasticceria Di Rosa.
This concept was seamlessly integrated into our online platform, where the flavor-symbol association became an essential part of the user experience. By inviting customers to engage in this visual system, we not only highlighted the diverse flavors but also allowed them to personalize their interactions with our brand.
The results were exceptional. This unique visual approach not only effectively highlighted the various flavors but also set Pasticceria Di Rosa apart in a competitive market. Our customers found delight in crafting their identities through this system, enhancing their engagement with our brand. This innovative approach positioned Pasticceria Di Rosa as a consumer-centric brand that went beyond traditional branding strategies, making us an innovative and stand-out presence in the market.